Privacy Policy

Privacy Policy

Last updated: Aug 16, 2025
Notice: Wine88.com (Beijing Fine Wine & Liquor) respects your privacy. By using Wine88.com, you consent to the practices described below.

Aggregate Information (Non-Personally Identifiable)

Wine88.com respects each user’s right to privacy. We do not collect personally identifying information unless you specifically and knowingly provide it (e.g., contests, surveys, sweepstakes, site registration, or use of public areas such as a forum).

We may share aggregated, non-identifiable site traffic data with partners and advertisers. As part of our affiliate program, we track non-personally identifiable user movement to measure effectiveness. This data is not linked to personally identifiable information.

Registration

No registration is required to browse this website. To access personalized features (e.g., tracking your personal cellar), you must create an account by providing your name, email address, and a password (5–16 characters). We use this information to operate requested features and contact you about services you expressed interest in.

Third-Party Offers or Mailing Lists

You may receive information about products, features, services, newsletters (ours or a third party’s), and special offers we think are valuable. We may share information with carefully selected partners who may use it to provide opportunities and offers. We send such communications only if you have not opted out.

We will notify you when information is collected by outside parties so you can make an informed choice. Wine88.com is not responsible for the actions or policies of outside parties.

Choice: Opt-In and Opt-Out

For uses not directly related to our site, we offer “opt-in” at the point of collection. Wine88.com does not supply identifying information to other companies nor use it for newsletters unless you explicitly opt-in. Identifying information may be used to deliver requested notifications (e.g., alerts, contest results).

To opt out of newsletters or promotional communications, contact info@wine88.com. An opt-out mechanism is also included in each email. To update or delete your personal information, contact info@wine88.com. For partners’ newsletters, contact those companies directly; once you opt in to third-party lists, their privacy practices apply.

We may disclose personal information when required by law and we have a good-faith belief that such action is necessary (e.g., court order or legal process). Service-related notices (e.g., maintenance) may be sent; these are not promotional.

Security

We use reasonable precautions to safeguard personal information. However, no system is 100% secure, and Wine88.com is not responsible for breaches. If you post personal information in public areas (e.g., forums), it may be collected by third parties; this is beyond our control. During registration you may choose whether your email is displayed in forum profiles/posts.

If you use our referral feature to tell a friend about our site, we may request the friend’s name and email to send a one-time invitation and to track referral success. We store this data only for that purpose.

Cookies

Non-personal data (e.g., IP address) may be collected via server logs or cookies. Cookies are small text files that recognize repeat users and facilitate site use; they also help analyze usage, improve content, and support targeted advertising and promotions.

Some partners (e.g., advertisers) may use cookies on our site. We cannot control third-party cookies or their use of resulting information. Most browsers allow you to deny cookies, but certain features may require them.

Third-Party Advertising

Some ads may be delivered by web advertising partners (e.g., LinkShare, Commission Junction, BeFree, or others). Information about visits (e.g., ad views; not name/address/PII) may be used to serve ads. Please review those partners’ privacy policies for details and opt-out options. We do not control third-party cookies once permitted.

Attention Kids (21+)

No information should be submitted by individuals under 21 without a parent’s or guardian’s consent. We do not sell or deliver to anyone under 21; valid ID and adult signature are required for pickup or delivery.

Right to Change at Any Time

We may change this policy by posting a new privacy statement. If we change our practices, we will update this page (and other appropriate places) so users know what we collect, how we use it, and when it may be disclosed. We will use information in accordance with the policy under which it was collected.

No Contractual Rights

This statement and the policies outlined herein are not intended to and do not create any contractual or other legal rights for any party.

Sale of Our Company

If Wine88.com or a significant portion of its assets is acquired, all customer data (including financial records and consumer information) collected on Wine88.com may be transferred to the new owner. You will be notified of any change in ownership or control of your personal information.

Contact

Questions or requests (access, correction, deletion): info@wine88.com